Showing results for "M" in Advertising
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The Psychology of Advertising
- 3rd Edition
- Written by: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release Date: 03-08-21
- Language: English
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₹820.00 or free with 30-day trial
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The Portable M.B.A. in Marketing
- Written by: Alexander Hiam, Charles D. Schewe
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
- Abridged
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The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.
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The Portable M.B.A. in Marketing
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
- Release Date: 15-12-99
- Language: English
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₹585.00 or free with 30-day trial
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