Showing results for "Man" in Marketing

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

From the legendary investment guru Devina Mehra--one of the most powerful women on Fortune India 2022 and one of the only two women to receive a gold medal in the history of IIM-Ahmedabad--Money, Myths and Mantras answers some of the most difficult yet pertinent questionsabout investing.How do...

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Sit down with Charlie Hutton and other self-made misfits to talk about the wins, losses, risks, and rewards of growing an empire today, without being chained to an army of employees.

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

the O2Shoes Breathable Sneakers are made for individuals who expect more from their Sneakers. These breathable Shoes for men are made of premium quality PU leather mesh fabric, making them perfect for both casual wear activities. Your feet will keep dry and cool thanks to the breathable mesh upper. The soles of the shoes are made of exquisite TPR phylon detailing. These breathable sneakers have a modern style and color selection, making them just as stylish as they are. They are appropriate for many different activities because of the non-slip outsole, which provides superior traction on a ...

J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was the sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson that Tom Hopkins carries forward today.

Based on the classic teachings and philosophy of the original "Lazy Man," the late Joe Karbo, and continuously updated by Richard G. Nixon, The Lazy Man¿s Way to Riches has helped millions of people over the last three decades become more successful both personally and professionally.

Ob neue Technologien, Sneaker oder das Nachbarschaftscafé – oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden.

Acht von zehn Erstgesprächen bei Beratern und Dienstleistern zeichnen das gleiche Bild. Leistung: sehr gut. Produktportfolio: gut. Organisation und Geschäftsprozesse: ausreichend. Vertrieb: ungenügend oder mangelhaft. Der zentrale Engpass liegt im Vertrieb. Und viele Coaching-Klienten legen die Hürde noch etwas höher: Sie möchten Neukunden gewinnen, ohne anrufen zu müssen. Positionierung alleine reicht nicht aus, um schnellstmöglich Kunden zu gewinnen.

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THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online ...

Ehrlich, schnörkellos und mit bester Aussicht:  Der Podcast aus dem GOLVET ist da - Man(n) kocht wieder!  Toni Baganz, seines Zeichens Vorzeige-Marketeer und Jonas Zörner, Executive Chef in dem mit einem Michelin Stern ausgezeichneten Restaurant GOLVET, versuchen sich gegenseitig Einblicke in ihre jeweilige Arbeitswelt zu geben.  Dabei wird kein Blatt, dafür aber jede Woche ein anderer Drink vor den Mund genommen. Mit viel Witz und Charme werden Gäste eingeladen, über die Entwicklung der Arbeitswelt und insbesondere der Gastronomie geredet, aber auch ganz alltägliche Momente und ...

Are you a CEO, business owner, entrepreneur or executive? Then this is the podcast for you. The Complete Man podcast is for men seeking more than just financial success in life. Topics include entrepreneurship, leadership, strategy, marketing, operations, family dynamics, wealth management, buy and selling, mergers and acquisitions and much more. If you own a startup, small business, a larger family enterprise, or lead a public company, this podcast is for you! Build a healthy business. Live a good life. Make a positive impact on the world. That's what being a Complete Man is all about. Hosted...

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Discover the Hidden Secrets of Success in Marketing to Men! Over the past 50 years, men have taken on a decreasing role in shopping decisions if they have a domestic partner. Once the head of the family and the main breadwinner, the past ten and even twenty years have seen a radical shift in both earning and spending patterns relate to both genders. Women now serve as the head of household more than men, and they have also made the shift to being the higher wage earner, or only wage earner, in the household. Even if the man is the highest or sole wage earner, studies show that the woman makes ...