Showing results for "Managing Marketing" in Management

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management ...

This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer ...

As the natural successor to Fons Trompenaars and Charles Hampden-Turner's landmark best seller, Riding the Waves of Culture, Managing Change Across Corporate Cultures reveals exactly how to create an environment where astonishing business breakthroughs are possible. You will also learn how to renew cultures as part of change and how to integrate cultures successfully following mergers, acquisitions, and joint ventures.

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space.

By tuning in to the leading business podcast for lawyers, you can discover how lawyer entrepreneurs are filling their case pipeline while growing their firms in the process. Kevin Daisey interviews today’s top law firm owners, managing partners, and legal experts who share what they’re doing to exponentially grow their law firm practices. We tackle your most pressing questions about leadership, operations, intake, finance, processes, sales, marketing, culture, and much more. The Managing Partners Podcast is hosted by Array Digital, the thought leader in law firm digital marketing. ...

If your business was hit by a crisis, would you know what to do? If you were hacked and your customer data stolen? If a member of the executive team was accused of a serious crime? If a vocal section of your customer base called for a boycott? Would you have plans and procedures in place to deal with these issues? My name is Grant Bather and I help organisations plan and prepare for issues negatively impacting their reputation. Join me in this series of podcasts as I look at the key components of a crisis management programme and look back at how organisations large and small have managed – ...