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Strategy Maps
- Converting Intangible Assets into Tangible Outcomes
- Written by: Robert S. Kaplan, David P. Norton
- Narrated by: Walter Dixon
- Length: 12 hrs and 48 mins
- Unabridged
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More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.
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Strategy Maps
- Converting Intangible Assets into Tangible Outcomes
- Narrated by: Walter Dixon
- Length: 12 hrs and 48 mins
- Release Date: 25-11-20
- Language: English
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