Showing results for "Marketing Management" in Computers & Technology
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The Social Media Management Handbook
- Everything You Need to Know to Get Social Media Working in Your Business
- Written by: Robert Wollan, Nick Smith, Catherine Zhou
- Narrated by: Sean Crisden
- Length: 10 hrs and 49 mins
- Unabridged
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The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.
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The Social Media Management Handbook
- Everything You Need to Know to Get Social Media Working in Your Business
- Narrated by: Sean Crisden
- Length: 10 hrs and 49 mins
- Release Date: 10-07-20
- Language: English
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₹836.00 or free with 30-day trial
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Written by: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release Date: 26-02-19
- Language: English
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₹469.00 or free with 30-day trial
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- Written by: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
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Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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outstanding
- By Gaurav Gupta on 23-02-24
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Release Date: 31-12-18
- Language: English
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₹622.00 or free with 30-day trial
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Written by: Nick Bilton
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Unabridged
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Release Date: 14-09-10
- Language: English
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₹879.00 or free with 30-day trial
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- Written by: Piyanka Jain, Puneet Sharma
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Unabridged
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List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.
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Lots of Breathing and Fast-paced
- By Ayush on 08-11-19
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Release Date: 05-11-14
- Language: English
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₹656.00 or free with 30-day trial
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Written by: Gordon S. Linoff, Michael J.A. Berry
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Unabridged
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Good book, great narration
- By P.S.V.S Sai Prasad on 23-08-22
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Release Date: 25-12-18
- Language: English
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₹938.00 or free with 30-day trial
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Platform
- Get Noticed in a Noisy World
- Written by: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Unabridged
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How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he...
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Platform
- Get Noticed in a Noisy World
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Release Date: 15-05-12
- Language: English
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₹1,646.00 or free with 30-day trial
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Written by: Josh Bernoff, Ted Schadler
- Narrated by: Josh Bernoff
- Length: 6 hrs and 43 mins
- Unabridged
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In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Narrated by: Josh Bernoff
- Length: 6 hrs and 43 mins
- Release Date: 14-09-10
- Language: English
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₹633.00 or free with 30-day trial
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- Written by: Micah Solomon
- Narrated by: Micah Solomon, Sean Pratt
- Length: 6 hrs and 7 mins
- Unabridged
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- Narrated by: Micah Solomon, Sean Pratt
- Length: 6 hrs and 7 mins
- Release Date: 11-04-13
- Language: English
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₹656.00 or free with 30-day trial
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Written by: Mark Van Rijmenam
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Unabridged
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Release Date: 18-04-14
- Language: English
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₹703.00 or free with 30-day trial
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Written by: Bob Pearson
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Unabridged
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Release Date: 10-07-20
- Language: English
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₹469.00 or free with 30-day trial
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