Showing results for "Marketing Management" in Public Relations
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Winning Minds
- Secrets from the Language of Leadership
- Written by: Simon Lancaster
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Unabridged
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Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
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Power-packed book
- By shubha on 26-10-22
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Winning Minds
- Secrets from the Language of Leadership
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Release Date: 25-02-20
- Language: English
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₹569.00 or free with 30-day trial
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Strategic Advertising Management (6th Edition)
- Written by: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Good Advertising strategies discussed
- By Zafar Haider on 20-11-23
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release Date: 31-12-21
- Language: English
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₹820.00 or free with 30-day trial
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Written by: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release Date: 28-03-23
- Language: English
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₹469.00 or free with 30-day trial
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Damage Control
- Written by: Eric Dezenhall, John Weber
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Unabridged
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Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.
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Damage Control
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Release Date: 18-10-07
- Language: English
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₹703.00 or free with 30-day trial
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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this is 2021 - this pr/marketing based on 2014
- By Thamizharasu on 08-08-21
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release Date: 03-07-14
- Language: English
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₹703.00 or free with 30-day trial
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Trust Agents, 10th Anniversary Edition
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Written by: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan
- Length: 8 hrs and 29 mins
- Unabridged
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In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....
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Trust Agents, 10th Anniversary Edition
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Narrated by: Chris Brogan
- Length: 8 hrs and 29 mins
- Release Date: 22-12-20
- Language: English
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₹820.00 or free with 30-day trial
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Written by: Lucy Werner
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Unabridged
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Release Date: 09-11-20
- Language: English
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₹607.00 or free with 30-day trial
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Written by: Jeff Ansell
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Unabridged
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Release Date: 10-07-20
- Language: English
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₹586.00 or free with 30-day trial
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Talent Relationship Management
- Personalgewinnung in Zeiten des Fachkräftemangels
- Written by: Armin Trost
- Narrated by: Henrik von Coler
- Length: 7 hrs and 23 mins
- Unabridged
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Der zunehmende Fachkräftemangel bedroht die Zukunft vieler Unternehmen aller Größen und Branchenzugehörigkeiten. Klassische Ansätze der Personalgewinnung können...
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Talent Relationship Management
- Personalgewinnung in Zeiten des Fachkräftemangels
- Narrated by: Henrik von Coler
- Length: 7 hrs and 23 mins
- Release Date: 24-05-13
- Language: german
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₹1,005.00 or free with 30-day trial
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