Showing results for "Marketing Principles" in Money & Finance

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Are you finding it hard to grow fast even though you've been working long and consistently on your show? ‘Why Your Podcast Isn’t Growing’ helps topic-focused podcasters (coaches, business owners & experts) gain clarity on why your show isn't growing as fast as you'd like. Every Monday, Wednesday & Friday hosts Anthony & Taig, founders of GetMoreListeners.com, share growth-murdering mistakes podcasters often make that lead to slow and steady growth, and then share the changes you can make today to fast-track your growth. If you’re looking to gain 1000s of listeners who not only follow ...

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education. Explicit tag is for language (we drop a few swear words here and there) and occasional ...

Why and How? Online is the go-to podcast for creators, coaches, and entrepreneurs navigating the complexities of the digital world. Hosted by spiritual teacher and media coach NaRon Tillman and systems strategist and tech entrepreneur Laurens Tijssen, this show unpacks both the why behind digital tools and the how to use them—without tech overwhelm.From mastering landing pages and digital funnels to exploring how AI is transforming entrepreneurship, we keep it clear, conversational, and deeply practical. Each episode is a gateway to simplified strategies, mindset shifts, and soulful ...

Entrepreneurs are often seeking new ways to make their business more efficient, less stressful and more profitable. Each Monday and Friday, join me, Regina Partain Bergman, best-selling author, speaker, Profit Acceleration Specialist and Marketing Strategist and business growth specialist as I interview other successful entrepreneurs. I am a serial entrepreneur myself who built a multi-million dollar business only to see it fail in the financial crash of 2008, and then rose from the ashes to create 3 more business, including my current business, Bridgeport Strategy, where I help transform ...