Showing results for "Marketing Principles" in New Business Enterprises
-
-
The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- Written by: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Unabridged
-
Overall3
-
Performance3
-
Story3
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
-
-
Everyone who is in business must read this book
- By Bharat Daga on 11-03-19
-
The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Release Date: 12-08-13
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹140.00 or free with 30-day trial
-