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  • The Fortune Cookie Principle

  • The 20 Keys to a Great Brand Story and Why Your Business Needs One
  • Written by: Bernadette Jiwa
  • Narrated by: Bernadette Jiwa
  • Length: 3 hrs and 37 mins
  • 4.0 out of 5 stars (3 ratings)

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The Fortune Cookie Principle cover art

The Fortune Cookie Principle

Written by: Bernadette Jiwa
Narrated by: Bernadette Jiwa
Free with 30-day trial

₹199 per month after trial ends. Cancel anytime.

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Publisher's Summary

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.
©2013 Bernadette Jiwa (P)2013 Gildan Media LLC
Business Development New Business Enterprises Marketing
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Critic Reviews

"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)

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Profile image for Bharat Daga

Everyone who is in business must read this book

Great book on creating a brand story for your business with lots of examples and easy to understand details.

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