Showing results for "Marshall" in Marketing & Sales

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likability, and exactly how big it is will amaze you.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Success Stories is a podcast that is focused on the decorated apparel and promotional marketing industry. We highlight successful companies and people in these industries. What are they doing? How can you learn from them? Hearing their stories of success, you can apply those same ideas to your business situation and have success too.

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

Modern marketing tactics that anyone can use to scale and grow

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

The typical old sales tactics we're all familiar with no longer work. If you're still doing it the old-fashioned way, you're probably barely keeping your career afloat. If you want to stop treading water and start making sales, The Contrarian Effect has the answer. Not only do traditional sales tactics fail most of the time, we're actually better off doing the exact opposite! It may sound crazy, but it's not just a novel idea; it's a counterintuitive approach to sales that really works.

Welcome to Hospitality Unlocked – the podcast that explores the art and business of delivering exceptional guest experiences.Brought to you by Embark Journey Rentals, we’re here to uncover what it takes to create spaces guests love—whether you manage short-term rentals, medium-term stays, or any service-based business that values hospitality.Each week, we dive into topics like: ✨ Designing spaces that WOW 🛎️ Crafting seamless guest journeys 🛠️ Streamlining systems for growth and efficiency 📈 Marketing strategies to attract high-quality bookings 💡 Mindset shifts to step ...

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Growing a successful trades business isn’t about you being the best on the tools. It’s about how you Profit, Plan, Prepare and Prosper, so you can create a business that supports you and your family. This is the podcast for tradies who are ready to transform their business from a cash-eating monster to a money-making machine.

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Leaders and aspiring leaders can learn from some of the smartest and most innovative people in technology, marketing, and customer care on the Sprinklr Coffee Club. It's a weekly conversation between our guests and host Marshall Kirkpatrick, a long time tech blogger and now VP of Influencer and Analyst Relations at Sprinklr, the leading customer experience and social media platform on the market.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

Suncoast NPI Sessions is a podcast series for entrepreneurs who are looking to start and grow their businesses. Featuring interviews with Suncoast NPI members who are local, Tampa Bay area entrepreneurs, this show is packed with helpful tips and insights that you can use to grow your business. So whether you're just starting out or you've been in business for years, this podcast has something for everyone. Tune in today and meet successful entrepreneurs who may even give you some insight into your future plans, too!