Showing results for "Memoir" in Consulting

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail.

The basis for the Don Cheadle series currently available on Netflix, an accurate and darkly hilarious behind-the-scenes look at the twisted world of management consulting. “[A] highly intelligent and deeply funny debut memoir skewers a segment of the economy that nearly every white-collar...