Showing results by narrator "Johnny Heller" in All Categories

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

As young boys, Orville and Wilbur Wright loved all things mechanical. As young men, they gained invaluable skills essential for their success by working with printing presses, bicycles, motors, and any sort of machinery they could get their hands on. As adults, the brothers worked together to invent, build, and fly the world's first successful airplane. This is the fascinating story of the two inventors and aviation pioneers who never lost sight of their dream: to fly, and to soar higher!

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

'Hello there.' I looked at the pale, freckled hand on the back of the empty bar seat next to me in the business class lounge of Heathrow Airport, then up into the stranger's face. 'Do I know you?' Delayed in London, Ted Severson meets a woman at the airport bar. Over cocktails they tell each other rather more than they should, and a dark plan is hatched - but is either of them being serious? Could they actually go through with it? And if they did, what would be their chances of getting away with it?

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management. 

Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

We like to think of ourselves, our friends, and our families as decent people. We may not be saints, but we are still honest, relatively kind, and mostly trustworthy. Christian Miller argues here that we are badly mistaken in thinking this. Hundreds of recent studies in psychology tell a different story: that we all have serious character flaws that prevent us from being as good as we think we are - and that we do not even recognize that these flaws exist. 

Defense attorney John J. Malone may be a habitué of Windy City dive bars, but he's never lost his balance - until now. Not only is he shaken by the contract killing of his latest client, but one of his best friends, socialite Helene Justus, is turning into a complete stranger.

Rarely does a week go by without a well-known executive being indicted for engaging in a white-collar crime. Perplexed as to what drives successful, wealthy people to risk it all, Harvard Business School professor Eugene Soltes spent seven years in the company of the men behind the largest corporate crimes in history - from the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemers Bernie Madoff and Allen Stanford.

In Aristotle and an Aardvark Go to Washington, our two favorite philosopher-comedians return just in time to save us from the doublespeak and flim-flam of politics in America.

Deploying jokes as well as the occasional insight from Aristotle and his peers, Cathcart and Klein explain what politicos are up to when they state: "The absence of evidence is not the evidence of absence"; "It depends on what the meaning of the word 'is' is"; or even, "We hold these truths to be self-evident...."

It's normal for the brain to short-circuit every now and again - people often put their keys in the fridge or can't find the pair of glasses on top of their heads. But what if there was a way to eat, exercise, and live that could eliminate these senior moments? Ageless Brain offers a plan to sharpen listeners' memories and their minds so that at 40, they have the quick, agile brain they had at 30. Based off of recent scientific research, this plan is filled with brain-healthy foods, exercises, and advice about how both play and stress impact your most vital organ. 

A few surgeries and some intensive training later, and Sal Cupertine is gone, having disappeared into the identity of Rabbi David Cohen. Leading his growing congregation in Las Vegas, overseeing the population and the temple and the new cemetery, Rabbi Cohen feels his wicked past slipping away from him, surprising even himself as he spouts quotes from the Torah. But the Mafia isn't quite done with him.

When it was first published, The Conscience of a Conservative reignited the American conservative movement and made Barry Goldwater a political star. It influenced countless conservatives in the United States and helped to lay the foundation for the Reagan Revolution in 1980. Just as vital today as it was then, this book addresses many topics that could be torn from today's headlines.

In New York's Catskill Mountains before the American Revolution, a Dutch American villager named Rip Van Winkle falls asleep and wakes up 20 years later without realizing how much time has passed. Unaware that the Revolutionary War has taken place, he must come to terms with the changes he encounters. 

Squib Moreau may be swamp-wild, but his intentions are (generally) good: he really wants to be a supportive son to his hard-working momma Elodie. But sometimes life gets in the way - like when Fake Daddy walked out on them leaving a ton of debt, or when crooked Constable Regence Hooke got to thinking pretty Elodie Moreau was just the gal for him.... 

Eddie "Air" Ball wants to win the Finkle Foods poetry contest for a chance to sink a million-dollar free throw at halftime of the NBA finals. He knows he can make the shot, no problem. He's not so sure he can write a winning poem, though. Luckily, Eddie has the help of his best friend, Annie "Oakley" Stokely. Not only is Annie as good at shooting baskets as Eddie is, she also knows a lot about writing poems.

Timothy (later St. Timothy) is in his study in Thessalonika, where he is bishop of Macedonia. It is A.D. 96, and Timothy is under terrific pressure to record his version of the Sacred Story, since, far in the future, a cyberpunk (the Hacker) has been systematically destroying the tapes that describe the Good News, and Timothy's Gospel is the only one immune to the Hacker's deadly virus.

On the morning of August 2, 1990, Iraqi armored divisions invaded the tiny emirate of Kuwait. The Iraqi Army, after its long war with Iran, had more combat experience than the US Army. The Kuwaitis had collapsed easily enough, but the invasion drew fierce condemnation from the United Nations, which demanded Hussein's withdrawal. Undeterred by the rhetoric, the Iraqi dictator massed his forces along the Saudi Arabian border and dared the world to stop him.

Quixotic is a word that the dictionary defines as "extravagantly chivalrous or romantic; visionary...." and that is a fitting definition, indeed, for this charming retelling of Don Quixote, the 17t- century Spanish classic by Miguel de Cervantes, now updated for the modern listener. The gallant and fragile Quixote will touch listeners, as will his faithful squire Sancho Panza and the tragically beautiful heroine of the gentle Don’s chivalries, the fair Dulcinea.