Showing results by narrator "Johnny Heller" in All Categories

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

'Hello there.' I looked at the pale, freckled hand on the back of the empty bar seat next to me in the business class lounge of Heathrow Airport, then up into the stranger's face. 'Do I know you?' Delayed in London, Ted Severson meets a woman at the airport bar. Over cocktails they tell each other rather more than they should, and a dark plan is hatched - but is either of them being serious? Could they actually go through with it? And if they did, what would be their chances of getting away with it?

In March 1943, in their first fight with the Germans, American soldiers in North Africa were pushed back 50 miles by Rommel’s Afrika Korps and nearly annihilated. Only the German decision not to pursue them allowed the Americans to maintain a foothold in the area. General Eisenhower, the supreme commander, knew he needed a new leader on the ground, one who could raise the severely damaged morale of his troops. He handed the job to a new man: Lieutenant General George Patton.

It’s 1974, and Adventure Command International is still on the job in hotspots at the four corners of the wide world! After a harrowing year, Adventure Command’s members have taken their knocks and licked their wounds and now stand ready to plunge into a new set of three amazing adventures designed to thrill boys and girls of all ages! Rev up the Mobile Command Vehicle and set up the Flying Recon! Give them both the gas for tales of action and suspense with the team in the frozen Arctic, along Florida’s space coast, and up the sides of one of Japan’s most active volcanos!

Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

In yet another collection of essays, investigative journalist Dave Barry is on the job, hard at work between lunch and naps researching and compiling out-of-the-ordinary news stories from his legion of loyal followers all across the country. Reported as only Dave's wit and wisdom can accomplish, Barry covers everything from exploding municipal toilets to spontaneous human combustion (over 200 cases) to humor impairment—citing Exhibit A, former President Richard Nixon. No one is exempt: Barry lambasts traffic cops, dentists, doctors, Congress, and his very dumb dogs. 

August 1990: Iraqi forces under the command of Saddam Hussein invaded the tiny emirate of Kuwait. In response, the US military led a coalition of thirty-four nations in what became known as Operation Desert Storm—a violent air and ground campaign to eject the Iraqis from Kuwait. At the tip of the spear were the men of the US Air Force’s 58th Fighter Squadron. Based on hours of interviews and archival research by author Mike Guardia, this book reveals an intimate, no-holds-barred account of modern aerial combat…as told by the men who lived it.

Rarely does a week go by without a well-known executive being indicted for engaging in a white-collar crime. Perplexed as to what drives successful, wealthy people to risk it all, Harvard Business School professor Eugene Soltes spent seven years in the company of the men behind the largest corporate crimes in history - from the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemers Bernie Madoff and Allen Stanford.

Born to a prominent Chicago judge and his stifled socialite wife, Mia Dennett moves against the grain as a young inner-city art teacher. One night, Mia enters a bar to meet her on-again, off-again boyfriend. But when he doesn't show, she unwisely leaves with an enigmatic stranger. With his smooth moves and modest wit, Colin Thatcher seems at first like a safe one-night stand. But following Colin home will turn out to be the worst mistake of Mia's life.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

After fleeing Los Angeles during the last, desperate throes of the DRYP pandemic, medical resident Susan Barry and critically injured oil company executive Alan Wheeler know their toehold on survival in rural Liberty Valley won’t last. They need food, fuel, and help. At first, they reach out to other survivors by radio, but when a mysterious code starts, the other survival colonies disappear from the air one by one.

 Everybody Had an Ocean chronicles the migration of the rock 'n' roll business to Southern California and how the artists flourished there. The cast of characters is astonishing - Brian and Dennis Wilson of the Beach Boys, Jan and Dean, eccentric producer Phil Spector, Cass Elliot, Sam Cooke, Ike and Tina Turner, Joni Mitchell, and scores of others - and their stories form a modern epic of the battles between innocence and cynicism, joy and terror. You'll never hear that beautiful music in quite the same way. 

Prohibition, with all its crime, corruption, and cultural upheaval, ran its course after 13 years in most of the rest of the country - but not in Memphis, where it lasted 30 years. Patrick O'Daniel takes a fresh look at those responsible for the rise and fall of Prohibition, its effect on Memphis, and the impact events in the city made on the rest of the state and country.

Kaytek, a mischievous schoolboy who wants to become a wizard, is surprised to discover that he is able to perform magic spells and change reality. He begins to lead a double life: a powerful wizard in the dress of an ordinary boy. It's all great fun using magic to cause strange incidents in his school and neighborhood, but soon Kaytek's increasing powers cause major chaos around the city of Warsaw. 

It’s the 1950s when Johnny Dixon’s mother dies, his father goes to fight in the Korean War, and he goes to live with his grandparents. Although life in a new house is strange, Johnny’s “Grampa” listens to his favorite ballgames, takes him on long walks, and tells him stories of the strange mysteries that lurk in the shadows. Best of all, he’s friends with Professor Childermass, an eccentric academic who’s about to take Johnny on the adventure of a lifetime. 

In the best-selling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting. 

Discover the bone-chilling adventures that made Goosebumps one of the best-selling children's book series of all time. Now with all-new bonus materials! Greg thinks there is something wrong with the old camera he found. The photos keep turning out...different. When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.

Quixotic is a word that the dictionary defines as "extravagantly chivalrous or romantic; visionary...." and that is a fitting definition, indeed, for this charming retelling of Don Quixote, the 17t- century Spanish classic by Miguel de Cervantes, now updated for the modern listener. The gallant and fragile Quixote will touch listeners, as will his faithful squire Sancho Panza and the tragically beautiful heroine of the gentle Don’s chivalries, the fair Dulcinea.

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management.