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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

"New York and Massachusetts Accuse Volkswagen of Emissions Fraud, Naming Names" is from the July 19, 2016 Financial section of The New York Times. It was written by Jack Ewing and narrated by Keith Sellon-Wright.