Showing results for "Narrative" in Marketing

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Over the course of a long career in technology marketing I’ve developed a deep appreciation of storytelling. Going deeper into why something matters. This podcast takes a slight twist, by exploring the roots of the storytellers themselves - conversations that explore the backgrounds and stories of interesting people, some of whom are dear friends. There is no guarantee of which direction we might go, but topics might include sports, pop culture, business, marketing, family, travel, food and maybe even current events.

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.

The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose. Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.More than tactics, this is about building the clarity and narrative ...

Narrativas en Acción: Descubre el Futuro del PeriodismoEn Narrativas en Acción, Robinson y Esteban te llevan a explorar las fronteras del periodismo en la era digital. Este podcast es una guía imprescindible para quienes buscan entender cómo las historias cobran vida a través de múltiples plataformas y dispositivos.Con un enfoque fresco y dinámico, Narrativas en Acción aborda desde las narrativas transmedia hasta la creación de contenido para audiencias móviles, siempre con ejemplos prácticos y consejos útiles. ¿Cómo captar la atención en solo 8 segundos? ¿Qué plataformas usar...

Stories are all around us. Digital media has changed the landscape for creators, media professionals, journalists, marketers, and YOU, worldwide. Welcome to Digital Narrative. On this podcast, we discuss compelling case studies and empathy-driven storytelling techniques that create real-world impact. Join this hub for intentional conversation, focused on surfacing best practices and innovative new takes on the most elemental forms of human communication: storytelling and visual arts. In each conversation, you can expect authentic dialogue from a host of creatives, tackling topics ranging from ...

A podcast about strategic narrative

Climate change narratives are everywhere! But what's the deal with it? Shifting the Narrative is a podcast by Enviral exploring the importance of communications and the shifting narrative needed to solve our global challenges. We'll talk to business leaders about their journeys, and how the organisations they work for are leading the sustainability conversation.

Welcome to Narrative Arts Media, where we turn the chaos of content creation into clarity — and ads that actually work.Hosted by Chad Bruce, this series breaks down the real-world process of making UGC (User-Generated Content) that doesn’t feel fake, forced, or “ad-agency awkward.” Whether you’re a small business owner, creator, or just tired of videos that flop, this podcast gives you the frameworks, psychology, and stories behind scroll-stopping creative.🎯 In every episode, we’ll cover:How to make ads people actually want to watchStorytelling frameworks that convert (without ...

Welcome to the Suzanne and Sarah Real Estate Investing Podcast! Join Suzanne and Sarah, top-producing real estate agents, investors, and Central Oregon locals, as they share expert insights, strategies, and behind-the-scenes stories from their journey in real estate investing. From creative financing techniques to building successful partnerships, navigating market trends, and maximizing returns on investments, this podcast is your go-to resource for real estate tips and inspiration. Whether you’re a seasoned investor or just starting your journey, Suzanne and Sarah deliver actionable advice...

In diesem Podcast diskutieren wir Methoden und Formate des Storytellings im Marketing. Es ist der einzige Podcast, der dein Marketing verbessert, deine Rückenschmerzen kuriert und auch deinem Hamster gefällt! (Achtung: Clickbait :D) Gelacht wird aber auf jeden Fall.

Dalle video-novel di Youtube alle Instagram Stories. Dalle narrazioni di marca al brand journalism. Dagli spazi urbani alle piattaforme espanse. Viviamo in un flusso incessante di contenuti e informazioni. L'universo di conoscenze che abbiamo costruito - e che ci portiamo in tasca - passa sempre di più attraverso format e media narrativi. Oggi le storie sono dappertutto: ci curano, ci trasformano, ci atterriscono persino. Con una storia, non siamo più di fronte a un prodotto da comprare, un'azienda da seguire, un marchio da ammirare, un servizio da sottoscrivere.

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

Each week Josh, an expert in strategic branded content, brings tips and tricks to help direct-to-consumer brands build long-term relationships with this next generation of customers and clients. (Brought To You By Lifestyled Media)

The Magnetic Brand Building Podcast is for you. You, the creator, the entrepreneur, small business builder and unique soul. It's for the dreamer and the doer. Kristen has a casual and conversational approach to sharing her years of brand, marketing and entrepreneurial thinking in this podcast. Both personal experiences and stories with her peers. As a big thinker, problem solver and strategic planner she looks for ways to simplify the complicated and shares how dyslexia has been her greatest strength in growing her brand personality! Kristen has a no BS approach to helping you own your story ...

If you have a powerful story but don’t know how to share it. Or if you have tried telling your story but it didn’t resonate, then this podcast is for you. Be The Drop investigates how we can drive collective consciousness through the stories we share. In this podcast, Amelia Veale interviews people who motivate and inspire collective thinking and action. Through the stories, experiences and advice they share, we uncover strategies for positive communication. Be The Drop uncovers the human element and traits of people who inspire and motivate us to be or do more - whether that be within ...