Showing results for "Object Lessons" in Business & Careers

The mall near Mat thew Newton’s childhood home in Pittsburgh, Pennsylvania, was one of the state’s first enclosed shopping malls. Like all malls in their heyday, this one was a climate-controlled pleasuredome where strangers converged. It boasted waterfalls, fish ponds, an indoor ice skating rink larger than Rockefeller Center’s, and a monolithic clock tower illuminated year-round beneath a canopy of interconnected skylights. It also became the backdrop for filmmaker George A. Romero’s zombie opus Dawn of the Dead.

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.