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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Do you dream of starting your own online business with minimal risk and investment? Curious about Dropshipping, Amazon FBA, or Affiliate Marketing but unsure where to start? This book is the perfect guide for beginners! You don’t need technical skills or prior business experience. This comprehensive guide walks you through every step of building a successful online business, from selecting products to using marketing tools that drive sales.