Showing results for "Organisational Behaviour" in E-Commerce
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Meatball Sundae
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Sundae
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Release Date: 27-12-07
- Language: English
- Business Ethics · E-Commerce · Marketing
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