Meatball Sundae
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Download titles to your library and listen offline
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Meatball Sundae
Narrated by:
Seth Godin
Buy Now for ₹443.00
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Narrated by:
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Seth Godin
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Written by:
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Seth Godin
About this listen
New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
©2007 Seth Godin (P)2007 HighBridge CompanyCritic Reviews
"His arresting conversational style is sure to once again set the business world talking." ( Publishers Weekly)
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