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Joseph Campbell famously defined myth as “other people’s religion.” But he also said that one of the basic functions of myth is to help each individual through the journey of life, providing a sort of travel guide or map to reach fulfillment - or, as he called it, bliss. For Campbell, many of the world’s most powerful myths support the individual’s heroic path toward bliss. In Pathways to Bliss, Campbell examines this personal, psychological side of myth.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.