Showing results for "Paul" in Marketing & Sales

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more in this audiobook.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

Articles from Meet Lea turned into speech.Meet Lea is the best application for growing your LinkedIn reach

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges...

The Digital Services Act is not a roadblock; it is a roadmap. It provides a clear guide for how to build a modern, trustworthy, and ultimately more profitable digital business. For marketing directors, the choice is clear: you can view the DSA as a burden and do the bare minimum to comply, or you can embrace it as an opportunity to build a deeper, more meaningful relationship with your customers.

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work...

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.

Next Level Business podcast is your ultimate guide to scaling your business, mastering entrepreneurship, and turning ideas into income. Every week, we share actionable strategies, mindset tips, and success stories from entrepreneurs around the world. Whether you are a startup founder, small business owner, or aspiring entrepreneur, this show gives you the tools to take your business to the next level.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

You're focused on building a great business, not becoming a legal expert. However, in the digital age, a single compliance oversight on your website can lead to crippling fines and lawsuits. This podcast demystifies the complex world of online regulation, offering practical, straightforward advice to protect and grow your business. Target Audience: Small to medium-sized business owners, entrepreneurs, marketing managers, and web developers in non-tech-focused industries (e.g., retail, healthcare, hospitality, professional services).

Conversations on New Zealand Advertising and Marketing hosted by Paul Catmur.If you ever wanted to know who did what or where the bodies are buried this is the podcast for you. Whether you're just starting out in the industry and want some background on its leaders, or whether you just want to relive the glory days you will find something of interest.Have a listen and let me know what you think. Unless you hate them, in which case it was all Jonathan's idea at Franklin Road. Talking of Jonathan, many thanks to him and his team for putting it all together. CheersPaul

"Universal Clarity: The Compliance Podcast"

Online shopping is more popular than ever, and e-commerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.

Becoming Bestsellers is the show where bestselling author Barry Spilchuk and creator-coach Paul Reddick take you inside the real world of writing, publishing, and selling books that move people and move markets. Each episode breaks down the tools, tactics, and mindsets behind successful authorship. From shaping vivid ideas to structuring your book, from cover design to marketing plans, from Amazon strategy to launch week execution, we give you the insights working authors actually use to get results. Whether you’re drafting your first book or scaling your author business, you’ll learn how ...

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