Showing results by narrator "Jack Bennett" in All Categories

No dictator can rule through fear and violence alone. Naked power can be grabbed and held temporarily, but it never suffices in the long term. A tyrant who can compel his own people to acclaim him will last longer. The paradox of the modern dictator is that he must create the illusion of popular support. Throughout the 20th century, hundreds of millions of people were condemned to enthusiasm, obliged to hail their leaders even as they were herded down the road to serfdom.

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.

J. B. Priestley was one of Britain's most significant writers. His output was prodigious: in his lifetime, he penned 26 novels, 39 plays and hundreds of essays. He enjoyed great success on stage, notably with Dangerous Corner, Time and the Conways and An Inspector Calls, which experimented with narrative structure and unorthodox theories of time. Included here are some of his most esteemed works, adapted for radio and brought together in one statement collection.

My mother lied to me. My family is not my own. If it wasn’t for the genealogy test, I would never have known I was the child of another woman. Now I’m learning that I have four brothers I have never met. And one of them is a serial killer. My brother is taunting me to play his vicious game – solving his clues before he spills more blood. Who can I trust? How can I find and stop him before it is too late? And what if it is me he really wants?