Showing results for "People" in Marketing

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Marketing for People Like Us is for business owners who are done guessing at trends and tactics, and want the relief that comes from clarity, confidence, and actual peace of mind in their marketing decisions. This show is about marketing you can trust. Built on strategy, smart decisions, and systems that hold up under real-world pressure. Each episode breaks down how marketing actually works inside real businesses: what matters, what doesn’t, and which decisions still make sense when things get messy. No hype. No hustle culture. No shiny strategies with a short shelf life. Just clear ...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we...

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

The Four Year Career is Richard Brooke's newly updated, essential guide to network marketing. This thought-provoking, quick read presents industry facts while dispelling many commonly accepted network marketing myths. It will provide you and your prospects with a thorough understanding of residual royalty income through network marketing - one of the most innovative, yet misunderstood business concepts in the world.

Listen in to the recap of the incredible weekly Real Estate Marketing Mastermind

Learn to know the nature of money! Network marketing is a real business school for people who want to master the skills of entrepreneurship and create their own business. In this book, Robert Kiyosaki updates and expands on his original eight “hidden values” of a network marketing business. Robert explains that building a network marketing business is a revolutionary way to achieve wealth; makes it possible for anyone to acquire great wealth; is open to anyone who has drive, determination, and erseverance.

Explore the intersection of people, brand, and systems in this thought-provoking podcast hosted by Lindy Taylor. Each episode dives into the real stories, strategies, and structures that drive thriving businesses—from cultivating culture and leadership, to building authentic brands and designing systems that scale. Whether you're a founder, team leader, or creative thinker, this is your space to rethink how business works from the inside out.Disclaimer: The views and opinions expressed by our interviewees in our videos and podcasts are their own and do not necessarily reflect those of the ...

The In-Person GTM Pros podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion. Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.

The UK holiday park sectors first positive voice podcast. Follow us as we explore the UK holiday park sector in all it’s glory, alongside sharing our story as a UK start up.

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

Hosted by Meredith Farley, founder of Medbury, a LinkedIn marketing agencyA podcast about work, identity, and how people shape ideas into something real. Meredith talks to creatives, founders, thinkers—and anyone else she thinks is interesting—about what they’re obsessed with, how they make decisions, and the tension between who we are and what we do.

Welcome to People of The ‘Pool, the Liverpool Business Podcast that celebrates dynamic change makers who are re-setting the narrative about what this city is and can be. Sophie Wilson, the Founder of PR & Marketing Agency Tuesday Media, is originally from Liverpool, a city known for music, culture, tourism and, of course, football. Having moved back here during the pandemic after living down South for the best part of two decades, she noticed the huge amount of innovation and entrepreneurship that’s happening in the city region. And this podcast is about championing just that.Join us,...