Showing results for "People" in Marketing & Sales

Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Stupider People Have Done It is a bold, hilarious, and truth-telling manifesto from marketing rebel Jay Schwedelson that shreds outdated advice, torches best practices, and hands you the unapologetic permission to succeed by doing things your own way. If you’re looking for another safe...

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to ""speed-read"" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your...

Between business people, in group discussions, and in private conversations, communication means everything. Your power to influence the lives of others around you is as great as your ability to communicate. At home or at work, today's great communicators have more impact than ever before. In this powerful program, Nido Qubein, consultant to the nation's top corporations, shares his techniques for successful communication.

This audiobook is narrated by an AI Voice. What does it really take to start and grow a successful business when the odds are stacked against you? In Starting Your Own Business as a Black Person in America or the Diaspora, author Ahmad Wallace delivers a powerful, no-nonsense roadmap for Black...

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.  

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

The most important characteristic that is needed to be successful in any leadership position – whether it’s in business, church, or your community - is the ability to work with people. Relationships are at the heart of every positive human experience. John C.Maxwell, a master communicator...

Powerful techniques for turning every encounter into a mutual win. This exciting series helps you improve communication in any group or organization. Every individual has a unique personality, but many behaviors can be understood within a systematic, predictable framework.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise...

How do you hire and train sales people, and how do you use them effectively? In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide. He helped bring American Power Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1 Billion.

Marketing for People Like Us is for business owners who are done guessing at trends and tactics, and want the relief that comes from clarity, confidence, and actual peace of mind in their marketing decisions. This show is about marketing you can trust. Built on strategy, smart decisions, and systems that hold up under real-world pressure. Each episode breaks down how marketing actually works inside real businesses: what matters, what doesn’t, and which decisions still make sense when things get messy. No hype. No hustle culture. No shiny strategies with a short shelf life. Just clear ...

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.  

Brand Revolt, formerly Relic+EKR, is not your typical agency. Based in Provo, UT, we've merged two brands into a single force for marketing disruption. We’re not about simply reaching audiences; we're about building thriving, engaged communities for our clients. This podcast takes you behind the scenes with the people who are leading the revolt against marketing mediocrity. Join us as we explore what makes our team tick, and discover how we’re forging genuine connections and inspiring real transformation for brands and destinations. If you're tired of the status quo, you've come to the ...

Every business needs to put people at the centre of their strategies and decisions. Why? Your people are your best asset. People are leaders. People are entrepreneurs. People are owners, managers and juniors. We are all human. If we understand people more deeply, we’ll start to understand them and then can build better, more sustainable relationships. Whether it’s talent or business. Whether it’s a better culture or innovative ideas. Sustainability is also a focus of my work and I’ll cover new thinking and invite expert guests.