Showing results for "People" in Marketing

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

What do you do when you hear of an interesting brand or person? You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand. In today's hyperconnected and hypercompetitive...

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise...

Marketing for People Like Us is for business owners who are done guessing at trends and tactics, and want the relief that comes from clarity, confidence, and actual peace of mind in their marketing decisions. This show is about marketing you can trust. Built on strategy, smart decisions, and systems that hold up under real-world pressure. Each episode breaks down how marketing actually works inside real businesses: what matters, what doesn’t, and which decisions still make sense when things get messy. No hype. No hustle culture. No shiny strategies with a short shelf life. Just clear ...

Explore the intersection of people, brand, and systems in this thought-provoking podcast hosted by Lindy Taylor. Each episode dives into the real stories, strategies, and structures that drive thriving businesses—from cultivating culture and leadership, to building authentic brands and designing systems that scale. Whether you're a founder, team leader, or creative thinker, this is your space to rethink how business works from the inside out.Disclaimer: The views and opinions expressed by our interviewees in our videos and podcasts are their own and do not necessarily reflect those of the ...

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.  

Welcome to People of The ‘Pool, the Liverpool Business Podcast that celebrates dynamic change makers who are re-setting the narrative about what this city is and can be. Sophie Wilson, the Founder of PR & Marketing Agency Tuesday Media, is originally from Liverpool, a city known for music, culture, tourism and, of course, football. Having moved back here during the pandemic after living down South for the best part of two decades, she noticed the huge amount of innovation and entrepreneurship that’s happening in the city region. And this podcast is about championing just that.Join us,...

Brand Revolt, formerly Relic+EKR, is not your typical agency. Based in Provo, UT, we've merged two brands into a single force for marketing disruption. We’re not about simply reaching audiences; we're about building thriving, engaged communities for our clients. This podcast takes you behind the scenes with the people who are leading the revolt against marketing mediocrity. Join us as we explore what makes our team tick, and discover how we’re forging genuine connections and inspiring real transformation for brands and destinations. If you're tired of the status quo, you've come to the ...

Every business needs to put people at the centre of their strategies and decisions. Why? Your people are your best asset. People are leaders. People are entrepreneurs. People are owners, managers and juniors. We are all human. If we understand people more deeply, we’ll start to understand them and then can build better, more sustainable relationships. Whether it’s talent or business. Whether it’s a better culture or innovative ideas. Sustainability is also a focus of my work and I’ll cover new thinking and invite expert guests.

Join us, Callum and Leah, as we dive into the world of Digital PR and shine a light on the personalities shaping the industry. From crafting impactful campaigns to building meaningful relationships, we’re here to share the stories, strategies, and successes of professionals making waves. Whether you’re just starting out or a seasoned expert, we’ll bring you actionable insights, inspiring conversations, and the latest trends redefining Digital PR. Created by Callum Taylor and Leah de Gruchy. Follow us on Twitter @prpeoplepod @callumtaylorpr @leahadegruchy. RSSVERIFY

Hosted by Meredith Farley, founder of Medbury, a LinkedIn marketing agencyA podcast about work, identity, and how people shape ideas into something real. Meredith talks to creatives, founders, thinkers—and anyone else she thinks is interesting—about what they’re obsessed with, how they make decisions, and the tension between who we are and what we do.

The UK holiday park sectors first positive voice podcast. Follow us as we explore the UK holiday park sector in all it’s glory, alongside sharing our story as a UK start up.

Podcasting People is a fun, bite-sized show packed with handy tips from podcasting pros. Whether you’re just starting out or looking to level up, each episode gives you easy-to-apply advice on everything from storytelling to growing your audience. It’s perfect for anyone wanting to improve their podcast game, one quick episode at a time.

Today’s cyber attacks target people, not technology. Protecting People is a podcast focused on the human side of cybersecurity. Each episode, you’ll learn how today’s threats really work, who’s being targeted by them, and what you can do to safeguard your people, data and systems.Get real-world insight and learn about the latest trends in social engineering, malware, threat protection, cloud security and more. Protecting People is cybersecurity for the rest of us.

Welcome to ’The Idea People,’ brought to you by Lee Andrews Group, where we explore the fascinating world of innovative ideas and communication. Join us as we dive deep into captivating topics and engage with industry experts to uncover their significance. Through thought-provoking discussions and expert insights, our podcast serves as your go-to source for expanding your knowledge and sparking your curiosity. Tune in, learn, and be inspired as we connect you with bright minds and compelling ideas. Your host, Emmy Award-winning Rick Garcia along with other guest hosts, will guide you ...

A rotating roster of industry influencers discusses the latest technology, trends, products, platforms, strategies, and tools in digital media marketing — with an emphasis on the often misunderstood practice of programmatic media. Spirited discussions and expert insights explore how the advertising industry is changing and what the future challenges and opportunities may be for brands, marketers, and consumers. Produced by Xaxis, GroupM Nexus' advanced programmatic solution.

People at Pyramid is the weekly Pyramid Club of Philadelphia podcast spotlighting members, their expertise, and the best ways to collaborate. Each episode introduces a different Pyramid Club member, what they do, who they help, and how to connect for referrals, partnerships, and warm introductions. If you’re a Philadelphia professional looking to grow relationships inside the Club, subscribe and start meeting the people who can help you build your network and your business.