Showing results for "Persons" in E-Commerce

Every time we Google something, Facebook someone, or just carry a phone, we create data. Yet, we do not benefit from this wealth of information as much as we should. Andreas Weigend - an advisor to Alibaba, BMW, Hyatt, MasterCard, and Lufthansa, among others - wants to change that. In Data for the People, he proposes six basic data rights that we all need to make better decisions. Big data is here to stay. The time has come to shift the balance of power back to the individual.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

With over two billion monthly active users, YouTube is the second largest search engine in the world, and it's no surprise that businesses are flocking to the platform in order to reach their target audiences. However, with so many content creators and brands on YouTube, it can be tough to stand out and effectively promote your business. In this audiobook, we will cover everything you need to know to get started with YouTube for business, including how to create a channel, optimize your videos for discoverability, and run successful advertising campaigns.