Showing results for "Peter John" in Marketing & Sales

K12 EdTech Connection is a candid, no-fluff podcast about how K-12 schools and EdTech companies can work better together.Hosted by Peter Polygalov, CEO & Founder of EdWave Marketing, and John Faig, Director of Technology at St. Patrick’s Episcopal Day School, each episode brings both sides of the table together: the vendor trying to reach schools, and the K-12 administrator deciding what to buy, pilot, or ignore.If you care about building EdTech that truly serves teachers and students and about buying it wisely, you’re in the right place.

Welcome to "The Main Thing Show" a YouTube Podcast! I'm John T. Peters, Executive Director of the Main Street Business Alliance in Hackensack, NJ. Our podcast is dedicated to helping small businesses navigate the challenges of starting, running, growing, and marketing their ventures. Each episode features insights from diverse business owners and experts. We cover essential topics like business growth, branding, marketing strategies, securing grants, customer service excellence, and leveraging technology like AI. With my extensive startup and corporate experience, I share practical advice and ...

Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.