Showing results by author "Ed Lebar" in All Categories
-
-
The Brand Bubble
- The Looming Crisis in Brand Value and How to Avoid It
- Written by: John Gerzema, Ed Lebar
- Narrated by: Peter Ganim
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.
-
The Brand Bubble
- The Looming Crisis in Brand Value and How to Avoid It
- Narrated by: Peter Ganim
- Length: 8 hrs and 37 mins
- Release Date: 10-07-20
- Language: English
Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹836.00 or 1 Credit
Sale price: ₹836.00 or 1 Credit
-
