Showing results for "Philip" in Business & Careers

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near-strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Learn from Procurement Experts. Host Philip Ideson talks with thought leaders who share the trends, strategies and tactics that you can lever to elevate the role of procurement - and your career.

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

Russian Edition: Since The Silva Mind Control Method was first published in hardcover, over one million people (including top celebrities) have graduated from mind control training to use their minds at a deeper and more effective level, even in their sleep....

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

The Ponzo Trap offers a deep dive into the fascinating world of human perception and decision-making. Inspired by the well-known visual illusion, the book uses the Ponzo metaphor to explore how our minds often misinterpret the world around us—leading to flawed judgments, unconscious biases, and distorted thinking.

A sly send-up of the successful What Would Jesus Do? books, here is a satisfyingly mean light-hearted approach to business success—the Machiavellian way. Machiavellians may not get to heaven, but on earth they have a definite edge on the competition. In this pithy and discretely vicious...

Penguin presents the audiobook edition of The Bank that Lived a Little by Phillip Augar, read by Jonathan Keeble. Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank that Lived a Little is the story of one of the most familiar names on the British...

Pai do marketing moderno, Philip Kotler se une a três dos principais líderes da área para mostrar como utilizar as tecnologias on-line na relação com os consumidores e dentro das empresas, criando recursos que vão além do marketing convencional.

If you want to build a business that gives you the time, location and financial freedom to do the things you love, travel and spend time with family all while serving and having an impact then this is the place for you. Welcome to the Philip Wride show, a haven for those who want more from life, the visionaries who are willing to build their dreams and ignore the outdated concepts of society to live life on their terms. You’ll learn how women from around the world are building their businesses focused on freedom, what freedom means to them, how they are mastering the three pillars of self, ...

Filled with logical yet counterintuitive answers to ordinary and extraordinary problems - whether it be buying a new home or pivoting a failing business model - Mudd's HEAD (High Efficiency Analytic Decision-making) methodology provides listeners with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps.

Why are you are you eating diet foods and getting fatter? Why do you still have cellulite even though you eat "healthy"? Why don't you know what you are eating, even when you read the label? Why does the obesity rate in America keep climbing, even though the weight-loss market is a $300 billion industry? It is because food manufacturers, the media, nutritionists, trainers, medical professionals, health inspectors, and people like Jeff Scot Philips collude for profits and are: big fat food liars.

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.