Fred Reichheld

Put customers at the core of your business. If you listen to nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new...

Stop pushing products—and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and...

Can your company win by embracing a higher purpose? Yes - and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants...