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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Brought to you by Penguin. From the eminent philosopher, an authoritative exploration of the great questions of how to live 'There is a question everyone has to ask and answer - in fact, has to keep on asking and keep on answering. It is, 'How should I live my life?' meaning, 'What values shall...