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Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

Based upon detailed research and observation of social customs in many regions, here is a notable contribution to our understanding of ourselves, using theatrical performance as a framework. This book explores the realm of human behavior in social situations and the way that we appear to others...