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In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

Werner Heisenberg's "uncertainty principle" challenged centuries of scientific understanding, placed him in direct opposition to Albert Einstein, and put Niels Bohr in the middle of one of the most heated debates in scientific history. Heisenberg's theorem stated that there were physical limits to what we could know about sub-atomic particles; this "uncertainty" would have shocking implications.