Showing results for "Real" in Consumer Behaviour & Market Research

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.