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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

We rely on effective research in many areas of life, and at times our lives even depend on it. But what is it that makes research effective? Any good research rests upon, above all else, method. In these 24 dynamic lectures, you’ll discover the remarkable procedures and techniques that make research such a powerful tool. This brilliantly conceived course gives you a deep, detailed, and practical guide to proper research methods - methods that are broadly applicable to all kinds of research.