Showing results for "Rule" in Corporate & Public Finance

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

""Straight Talk for Startups memorializes age-old best practices and empowers both experienced and new investment professionals to beat the odds.""—David Krane, CEO, Google Ventures ""Straight Talk for Startups is filled with real, raw, and fact-based ‘rules of the road’ that you need to...

In one lifetime GDP, or gross domestic product, has ballooned from a narrow economic tool into a global article of faith. It is our universal yardstick of progress. As The Little Big Number demonstrates, this spells trouble. While economies and cultures measure their performance by it, GDP ignores central facts such as quality, costs, and purpose.