Showing results for "Science Arts" in Business & Careers

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

There is an old saying about problems that you may have heard before, "There are no problems, only opportunities." To this simple-minded approach, Bill Gibson says, "Hogwash." Problems do exist. And you need to prepare for them and understand them before you can overcome them. Even the great problem solvers can't make problems go away, but they often find opportunities linked to them.

Imagine if you could learn anything. How would your life change if you could learn more quickly and retain knowledge more easily? Recent advances in cognitive science offer fascinating ways to increase your learning at any age. This informative audio course reveals proven strategies that can immediately improve your short- and long-term memory.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

Elaine Biech, one of the most highly regarded names in talent development, has set out to identify the perfect blend of content mastery and audience insight. The result is this highly informative book. The Art and Science of Training presents the science for learning and development, but it also emphasizes that training success lies in knowing what to do when things don't go as planned.

Welcome to the world of active listening! In a world where noise is everywhere, we often forget the power of truly listening to one another. We live in an age where our attention is constantly pulled in multiple directions, where we're scrolling through social media while having a conversation, where we're checking our phones during meetings, and where we're constantly distracted by the never-ending stream of information that bombards us every day.But what if we took a step back and truly listened to one another? What if we gave our full attention to the people we care about, the people we ...

Negotiating is a mystery to most people. It doesn’t come naturally, and it isn’t taught in school. Yet it’s the key to getting what you want in business – and life. Is there an “art” to negotiation? Yes. But it’s actually the “science” that’s more important. Learning this structure unlocks an entire world of winning and success in any endeavor. Host Tom Zeeb is a best-selling author, speaker, real estate entrepreneur, and adventurer. He is the President of Traction Real Estate Investors Association and Founder of Traction Real Estate Mentors. Join him every week as he ...

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

How can you make smart decisions? Do more choices make you happier? What steps can you take to curtail stress when selecting from a sea of options? Barry Schwartz gives you practical and science-based answers to these questions in this audio series. The author of the seminal best seller The Paradox of Choice, Dr. Schwartz has spent five decades teaching decision science. Now, this 14-lecture audio course lets you experience the same panache that has wowed Swarthmore College undergraduates and business school students at UC Berkeley and NYU.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

The Art of War dates back to the fifth century BC, and is an ancient Chinese military handbook. Attributed to the intelligent military strategist Sun Tzu, the title of the work is Master Sun's Rules of Warfare when literally translated from Chinese. The book contains 13 chapters, each of which are dedicated to a single aspect of warfare strategy. Emperor Shenzong of Song deemed it the most important of China's Seven Military Classics in 1080 and it is still one of the most influential strategy texts in East Asia.

When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting ? be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.

WHAT MAKES A PITCH GOOD, BAD, OR AMAZING?Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show.In this book, he straddles the East and the West to interview...

Do you have a personality that attracts or repels people? Do you ever wonder why some people who are far less physically-attractive than you get swarmed by members of the opposite sex while you are not? Can you attract wealth, power and fame with a super personality? This audio book can change the way you feel about yourself and very importantly, other people’s perceptions of you. It will boost your confidence and help you achieve Great Personal Magnetism to gain wealth, fame, love or power.

At the core of this ancient strategy manual is the understanding that conflict is an inescapable part of human life. Since, as Sun Tzu teaches, aggression and response in kind can lead only to destruction, we must learn to work with conflict in a more profound and effective way. Crucial to this strategic vision is knowledge—especially self-knowledge—and a view of the whole that seeks to bring conflicting views into a larger perspective.

Ever had to have that difficult conversation with someone that you dreaded? You are not alone. Join us to explore how to improve how you handle difficult conversations with your team or loved ones. When we communicate better, we lead better, we perform better, we have better relationships, results and ultimately, a better life. Ready to learn? Make sure you subscribe so you don't miss any future episode. Want to be a guest on our podcast? Let us know! https://bit.ly/3z4Sn5w

Small talk is a powerful yet underutilized tool that can go a long way if done gracefully. The truth is, many dread this type of conversation and shy away from it as much as possible. If you are one of them, fret not, because you are about to learn the techniques to gracefully jumpstart a conversation with anyone in any situation. In this audiobook, you will learn ways to improve not just your communication skills but also your social skills through the art and science of small talk.

Join us on the Art & Science of Complex Sales podcast by Membrain where we invite experts from the industry to discuss about different topics in the world of complex sales.