Showing results for "Search for the Truth" in Marketing & Sales

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives. According to the U.S. Bureau of Labor Statistics, one...

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process. 

BECOME A MASTER AT NEGOTIATION AND COMMUNICATION Never go into an important conversation feeling unheard, unprepared, or uninformed again—apply the proven SISCO method for communication to become a master negotiator, trusted interviewer, and engaging conversationalist. No matter the...

Everyone is fighting for attention. Very few know how to keep it.The Truth About.. is where we speak to the people building fandom, shaping culture and creating entertainment people genuinely care about.Hosted by Emma Bartholomew and brought to you by Paradise, The Agency for Entertaining Brands, each episode uncovers the thinking behind the brands, artists, events and communities winning attention in a world full of distractions.Because in the end, the brands that win are the ones people actually want to spend time with. Hosted on Acast. See acast.com/privacy for more information.

Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. This podcast is a series of short conversations about how to stop being the default decision-maker and move ...

Conversations on New Zealand Advertising and Marketing hosted by Paul Catmur.If you ever wanted to know who did what or where the bodies are buried this is the podcast for you. Whether you're just starting out in the industry and want some background on its leaders, or whether you just want to relive the glory days you will find something of interest.Have a listen and let me know what you think. Unless you hate them, in which case it was all Jonathan's idea at Franklin Road. Talking of Jonathan, many thanks to him and his team for putting it all together. CheersPaul

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to...

In Whole Truth, Dale Pollak, best-selling author and highly regarded innovator in automotive retail, will lead you on a deep dive into the business of wholesaling vehicles, following unprecedented market conditions that followed the onset of COVID-19 and the ongoing disruption to new and used vehicle supply chains.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

The author has a talent for explaining the complicated and misunderstood field of network marketing in a way that even those new to the business as well as those who have been in it for years can benefit from. Phil understands that success in network marketing is a journey not a sprint. It is about developing leaders who in turn develop leaders. Finally, success in network marketing is about growing as a person and understanding what one must do to achieve their goals.

The Truth Unleashed, Elevates your life journey

Is an opinion platform hosted by Marvin “Truth” Davis. My life and career experiences provide credentials and a unique perspective to speak on a variety of topics.

Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.

The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity.With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business...

Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that ...

There is a new wave of leader in SaaS: the customer data leader. Whether your title is RevOps or marketing or data or technology, if you are working to fix customer data problems to drive the business forward, this podcast is for you. Syncari’s The Distributed Truth podcast features interviews with a wide array of people who are enabling GTM efficiency at scale through unified customer data.

This podcast explores business ownership, marketing, development, leadership, and all things real estate in a casual yet informative environment. With a revolving guest list, we offer different perspectives from different industries and companies as well as provide insightful conversations about the topic of the day and maybe crack a joke here and there.

Welcome to Ground Truth by Dogpatch Advisors, a podcast about company builders, leadership, and how operators use data to build the future of sales. To learn more, check out www.groundtruthpod.com for other Ground Truth episodes and a deeper dive into each story.