Sue Unerman
AUTHOR

Sue Unerman

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Strategy and Transformation Leader In a world that is changing faster than any of us can quite get used to, business needs people who can not only see the next change coming, but can also explain it to the rest of us. Sue is one of these rare people. She’s a “clarifier”. In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. She has helped advertisers to connect with consumers by bringing a succession of new ideas to the advertising and media industry. She set up the first strategic planning unit in a media agency, pioneered the use of Integrated Communications Planning, foresaw the dramatic shift from the age where advertising messages were “pushed” out towards consumers to the age we live in today when brands and consumers are in constant dialogue, and was instrumental in broadening the limited world of advertising into the wider world of “content”.
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