Showing results for "Six" in International

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

The tumultuous changes of the past decade, including China's economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Leadership 2030 uncovers six megatrends that will dramatically impact organizations' markets, cultures, systems, and processes.

Das One Hour China Buch - Ihr Wissensvorsprung für eine der dynamischsten und einflussreichsten Wirtschaftsnationen der Welt. Mit ihrem Bestseller "The One Hour China Book“ haben die renommierten China-Experten Jeffrey Towson und Lola Woetzel weltweit für Furore gesorgt. Nun haben Thomas Derksen und Damian Maib das Buch erstmals auf Deutsch herausgegeben und bieten den Hörern einen prägnanten und fundierten Einblick in die wichtigsten wirtschaftlichen Entwicklungen Chinas.