Showing results for "Spending" in Marketing & Sales

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Levi and Travis have sold everything from gym memberships to retirement plans and enjoyed every aspect—except prospecting. In real estate, they saw that outdated tactics such as cold calling and paid advertising were ineffective and time consuming. YouTube gave them everything they needed: exposure, opportunity, and clients who would benefit most from their services. In Passive Prospecting, Levi and Travis lay out the principles of implementing a successful marketing strategy built around YouTube.

You want to promote your products or services but don't have a ton of money to spend. You want the most bang for your buck. So should you do it yourself or hire a publicist? What can you do yourself without mortgaging the farm and spending lots of time? Rick Frishman will share simple techniques for getting the most from your publicity efforts. If you want to start getting the media coverage you deserve, don't miss this session!