Showing results for "Sport Management" in Business Communication

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

It’s a reality that athletes take more turns than most at public speaking and therefore provide both exemplary and cautionary examples to the rest of us. In Jock Talk, Beth Levine points out, in a pithy and poignant way, what executives can learn from these examples. Jock Talk candidly examines the public comments of athletes, coaches, and team owners. Their stories serve to illustrate five foundational communication principles that will help you find your best voice and communicate in a way that will build support, reputation, and business.