Showing results for "Strategic Marketing Management" in Money & Finance

Start making savvier decisions and outsmart your competitors with greater confidence and ease with this simple and comprehensive guide to the skills, tactics, techniques, tools, case studies, and lessons behind strategic thinking. Professor Ridgley has crafted these 24 lectures as an accessible way to engage with thinking that will help you think-and act-more strategically in business and in your own life, whether you're the CEO of a Fortune 500 company or you're preparing to embark on a new career path.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

The Strategic Marketing Show delivers strategic insights from today’s enterprise marketing thought leaders and is brought to you by Insights for Professionals – providing access to the latest industry insights from trusted brands, all in a customized, tailored experience. Find out more at InsightsForProfessionals.com.

BeWeird Marketing is a podcast for women who want less marketing noise and better decisions. This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space. Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right place. This podcast mirrors how I work with clients: thoughtful, discerning conversations that ...

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and ...

Welcome To The #1 Show For Entrepreneurs, CEOs, Founders, & Business Leaders who want To Build More Profitable, Scalable, Sustainable, Enjoyable, & Sellable Companies.This isn't another podcast with interviews (not that there's anything wrong with interview podcasts) or generic content...On Strategic Scale, Marquel Russell sits down with business owners who are making $300,000 - $5M per year or more and helps them map out actionable game plans to scale their companies without working more hours or burning out. You get to listen in as a "fly on the wall" as he works his magic.

The Strategic Growth Podcast features expert insights, interviews with thought leaders & business plan triage for entrepreneurs, funders & decision-makers.

IMPACTability: The Nonprofit Leaders’ Podcast is a dynamic and insightful series dedicated to helping nonprofit professionals navigate the challenges of leadership, fundraising, and organizational growth. Season 1 was hosted by Joe Turner, followed by Josh Hirsch, MS, in Season 2. Now in Season 3, Sheryl Soukup, President of Soukup Strategic Solutions, takes the helm, bringing her extensive nonprofit experience and deep industry insights to each episode. Sheryl engages with experts from across the sector to provide valuable perspectives and practical solutions for nonprofit professionals. ...

Professional Speaking is for expert speakers who want authority and demand, not just applause and compromise. If you are good on stage but not consistently in demand, this show is for you. If you have a mission and a message to share, or a problem you help people solve, but your calendar is way too open, and your fees are more capped than climbing, this show is for you. Each week, we explore strategic speaking through four lenses: Craft: The mechanics of presence, storytelling and human connection. Business: Positioning, pricing, referrals and talks that create commercial momentum. Ethics: ...