Showing results for "Strategic Marketing Management" in All Categories
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- Written by: Harvard Business Review, Clayton M. Christensen, Theodore Levitt,
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Unabridged
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
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Awesome
- By Abhinav Parwanda on 09-02-23
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Series: HBR's 10 Must Reads
- Length: 6 hrs and 48 mins
- Release Date: 15-11-22
- Language: English
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₹469.00 or free with 30-day trial
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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Amazing Insights into Digital world
- By Sanjiv on 19-08-19
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release Date: 29-01-19
- Language: English
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₹1,055.00 or free with 30-day trial
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Strategic Advertising Management (6th Edition)
- Written by: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Good Advertising strategies discussed
- By Zafar Haider on 20-11-23
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release Date: 31-12-21
- Language: English
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₹820.00 or free with 30-day trial
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- Written by: Alexander Chernev, Philip Kotler
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Unabridged
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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Powerful Marketing Lessons for Tech Entrepreneurs and Startups
- By DHEERAJ on 24-01-25
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Release Date: 27-06-23
- Language: English
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₹938.00 or free with 30-day trial
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Strategic Thinking Skills
- Written by: Stanley K. Ridgley, The Great Courses
- Narrated by: Stanley K. Ridgley
- Length: 12 hrs and 7 mins
- Original Recording
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Start making savvier decisions and outsmart your competitors with greater confidence and ease with this simple and comprehensive guide to the skills, tactics, techniques, tools, case studies, and lessons behind strategic thinking. Professor Ridgley has crafted these 24 lectures as an accessible way to engage with thinking that will help you think-and act-more strategically in business and in your own life, whether you're the CEO of a Fortune 500 company or you're preparing to embark on a new career path.
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Highly recommended
- By Debasis Sengupta on 05-12-22
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Strategic Thinking Skills
- Narrated by: Stanley K. Ridgley
- Series: The Great Courses: Professional
- Length: 12 hrs and 7 mins
- Release Date: 08-07-13
- Language: English
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₹1,171.00 or free with 30-day trial
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Written by: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Release Date: 07-05-24
- Language: English
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₹668.00 or free with 30-day trial
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Marketing for Dummies, 6th Edition
- Written by: Jeanette McMurtry MBA
- Narrated by: Gina Marie Davies
- Length: 16 hrs and 41 mins
- Unabridged
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
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Marketing for Dummies, 6th Edition
- Narrated by: Gina Marie Davies
- Length: 16 hrs and 41 mins
- Release Date: 20-12-22
- Language: English
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₹703.00 or free with 30-day trial
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The Strategic Marketing Show
- Written by: Insights For Professionals
- Original Recording
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The Strategic Marketing Show delivers strategic insights from today’s enterprise marketing thought leaders and is brought to you by Insights for Professionals – providing access to the latest industry insights from trusted brands, all in a customized, tailored experience. Find out more at InsightsForProfessionals.com.
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Marketing
- A Very Short Introduction
- Written by: Kenneth Le Meunier-FitzHugh
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Unabridged
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Release Date: 20-04-21
- Language: English
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₹586.00 or free with 30-day trial
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Written by: Tom McMakin, Jacob Parks
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Unabridged
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Release Date: 17-11-20
- Language: English
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₹469.00 or free with 30-day trial
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- Written by: Martin Schwirn, Peder Inge Furseth - foreword
- Narrated by: Steve Menasche
- Length: 8 hrs and 2 mins
- Unabridged
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An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- Narrated by: Steve Menasche
- Length: 8 hrs and 2 mins
- Release Date: 15-04-21
- Language: English
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₹469.00 or free with 30-day trial
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Written by: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release Date: 16-12-09
- Language: English
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₹668.00 or free with 30-day trial
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Written by: David Nour
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Unabridged
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Release Date: 30-05-17
- Language: English
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₹703.00 or free with 30-day trial
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Best of LinkedIn: Strategic B2B Marketing
- Written by: Thomas Allgeyer Frenus GmbH
- Original Recording
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🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and ...
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STRATEGIC SCALE with Marquel Russell
- Written by: Marquel Russell
- Original Recording
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Welcome To The #1 Show For Entrepreneurs, CEOs, Founders, & Business Leaders who want To Build More Profitable, Scalable, Sustainable, Enjoyable, & Sellable Companies.This isn't another podcast with interviews (not that there's anything wrong with interview podcasts) or generic content...On Strategic Scale, Marquel Russell sits down with business owners who are making $300,000 - $5M per year or more and helps them map out actionable game plans to scale their companies without working more hours or burning out. You get to listen in as a "fly on the wall" as he works his magic.
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IMPACTability: The Nonprofit Leaders' Podcast
- Written by: Soukup Strategic Solutions
- Original Recording
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IMPACTability: The Nonprofit Leaders’ Podcast is a dynamic and insightful series dedicated to helping nonprofit professionals navigate the challenges of leadership, fundraising, and organizational growth. Season 1 was hosted by Joe Turner, followed by Josh Hirsch, MS, in Season 2. Now in Season 3, Sheryl Soukup, President of Soukup Strategic Solutions, takes the helm, bringing her extensive nonprofit experience and deep industry insights to each episode. Sheryl engages with experts from across the sector to provide valuable perspectives and practical solutions for nonprofit professionals. ...
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