Showing results for "THE CEO" in Advertising

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

This guide provides CEOs with the necessary knowledge to monitor and effectively supervise their company's digital marketing strategies. It aims to empower CEOs to make informed decisions and ensure the success of their digital marketing efforts. CEOs play a pivotal role in guiding their company's strategic direction. To achieve this, overseeing the digital marketing strategy is critical, ensuring alignment with broader business objectives, goals, and brand positioning. By doing so, CEOs guarantee that digital marketing contributes significantly to the company's growth and success.