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Taking Aim at Attack Advertising
- Understanding the Impact of Negative Campaigning in US Senate Races
- Written by: Kim Fridkin, Patrick Kenney
- Narrated by: Teri Schnaubelt
- Length: 5 hrs and 7 mins
- Unabridged
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Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.
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Taking Aim at Attack Advertising
- Understanding the Impact of Negative Campaigning in US Senate Races
- Narrated by: Teri Schnaubelt
- Length: 5 hrs and 7 mins
- Release Date: 27-08-19
- Language: English
- Comparative · Philosophy · Political Science
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₹469.00 or free with 30-day trial
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