Showing results for "Teaching" in Marketing & Sales

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

The rise of digital communications has led to three emergent, often problematic, forces: automation, the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between seller and consumer. Following in the footsteps of their popular website and podcast, educators and entrepreneurs Dr. Reshan Richards and Stephen Valentine created this audiobook to address the challenges brought on by these rising trends.

Discover how to engage and market to developers without being sales-y through developer education. Listen to interviews with experts and leaders in the DevRel space so you can uncover the strategies and tactics that will help you blow away barriers to developer adoption.

John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.