Communicate effectively and create meaningful interactions in an increasingly digital world

The rise of digital communications has led to three emergent, often problematic, forces: automation, the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between seller and consumer. Following in the footsteps of their popular website and podcast, educators and entrepreneurs Dr. Reshan Richards and Stephen Valentine created this audiobook to address the challenges brought on by these rising trends. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips listeners to build understanding within their current and future audiences by leveraging the dispositions used by successful educators: authenticity, immediacy, and delight.

This audiobook is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas.

• Ground your business communications in proven techniques
• Profit from expert instruction given by those who have helped thousands of readers/listeners and workshop students
• Develop your sales career by applying effective teaching practices to customer and colleague interactions
• For educators, adopt the latest best practices into your teaching style

Backed by thorough research and extensive real-world testing, this audiobook opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans and newcomers alike, leading to real and lasting benefits.