Showing results for "Tech" in Entrepreneurship

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

Online shopping is more popular than ever, and e-commerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.

One of the few Black women to break into the boy's club of Silicon Valley offers her secrets for how anyone can build a legacy of wealth and impact. Having lived nearly her entire life below the poverty line before going on to attain wealth and success as an entrepreneur and investor, Arlan...

In diesem Buch erfährst Du: Wie die Wachstums-Unternehmer mehr Zeit für sich und die Skalierung ihrer Firma gewannen, wie sie ihren strategischen Wachstumsweg fanden und dabei teure Fehler und gefährliche Sackgassen vermieden, wie sie ihren IT/Tech-Vertrieb stabil zum Laufen brachten, wie sie für genug A-Mitarbeiter sorgten und diese souverän führten, wie Du das für Dich und Dein Unternehmen konkret nutzen kannst und wie Du damit mehr Souveränität, Freiheit und Sicherheit auf Deinem Wachstumsweg findest.

The inspiring story of how two female entrepreneurs turned a newsletter called Bulletin into a venture-backed, industry-disrupting brand Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed...

In The Startup Story: An Entrepreneur's Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere seventeen months. It's a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the listener in the CEO's seat, giving the feel of what it's really like to steer a company around the toughest of tracks and come out with a massive payday.

Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor.

Are you underemployed or struggling to find a fulfilling career? Stuck on a low rung of the corporate ladder and don't see a way up anytime soon? You're not alone. Like many recent college grads and people who feel stuck in their corporate jobs, you've probably never considered working for a technology company that's just starting out, especially if you're not a tech whiz. That doesn't matter. Tech startups are desperate for talent and creativity in all kinds of fields from people with leadership skills and new ideas - people like you!

"I don’t know much about tech, but I do know that these pioneer women are pretty dope. Geek Girl Rising gives a much needed voice to the fearless women paving an important path in the tech world, while forming a lasting sisterhood along the way.” - Kelly Ripa This program is read by the...

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

How do fledgling companies make it from idea to multimillion-dollar Internet IPOs? Steve Harmon, whom CBS MarketWatch calls one of Wall Street's top Internet stock analysts, shows how an innovator can convert sparks of imagination into a money-making Internet business.

A fun and practical guide to thrive not only in Silicon Valley, but in the emerging Global Silicon Valley. Silicon Valley has become synonymous with big ideas, start-ups, and inventing the future. But today, the magic of Silicon Valley has gone viral and global. From Austin to Boston, from...