Showing results for "Tech" in Business Development

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Do you find yourself aching to break away from the mundane routine of the status quo? Do you often come up with innovative ideas, but soon find yourself dismissing them? Doug shares with you many of the success principles and applications that he developed and tested at the unique Eureka! Ranch, extraordinary techniques that can virtually transform your business.

The book is a seminal contribution from a leading futurist who, over the past three decades, has explored each of the most disruptive forces shaping our world today. Eco Tech brings all this thinking together, fusing insight from thought leaders with the author's own considerable experience, to explore scenarios for 2050 and discuss eco-effectiveness as an established practice for governments, corporations, startups, and individuals.

Tech For Good reveals how Fourth Industrial Revolution technologies will help solve the world's greatest challenges like climate change, biodiversity loss, inequality, and poverty. Tech For Good presents a unique perspective on how business can successfully apply advanced technologies in a purpose-driven manner while unlocking new markets and seizing business opportunities. Packed with seventy-five real-life business cases of companies from all over the world, this inspiring book unfolds a compelling narrative about how businesses commercially synergize technology and sustainability.

An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical...

Two market experts deconstruct the drivers and inhibitors to innovation in the digital economy, explain how large tech companies can stifle disruption, assess the toll of their technologies on our well-being and democracy, and outline policy changes to take power away from big tech and return it...

Learn from the past. Understand the present. Explore the future.

In diesem Buch erfährst Du: Wie die Wachstums-Unternehmer mehr Zeit für sich und die Skalierung ihrer Firma gewannen, wie sie ihren strategischen Wachstumsweg fanden und dabei teure Fehler und gefährliche Sackgassen vermieden, wie sie ihren IT/Tech-Vertrieb stabil zum Laufen brachten, wie sie für genug A-Mitarbeiter sorgten und diese souverän führten, wie Du das für Dich und Dein Unternehmen konkret nutzen kannst und wie Du damit mehr Souveränität, Freiheit und Sicherheit auf Deinem Wachstumsweg findest.

Part memoir, part searing revelation, Seen Yet Unseen takes listeners behind the scenes of some of the world’s biggest tech companies and exposes the way their exclusion of and, at times, hostility toward Black women have lasting impacts on the technology we use every day.

What if the harbinger of our greener future was a small power plant set in the middle of nowhere in West Texas? Longtime alternative energy executive Andy Bowman’s book makes exactly this case, outlining what he suggests is a more sustainable future for American capitalism. The West Texas Power Plant that Saved the World takes the Barilla solar plant in Pecos County as a test case for the state of renewable energy in the twenty-first century United States.