Showing results for "Technology Management" in Marketing & Sales

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

The Big Technology Podcast takes you behind the scenes in the tech world featuring interviews with plugged-in insiders and outside agitators. Alex Kantrowitz, a Silicon Valley journalist who's interviewed the world's top tech CEOs — from Mark Zuckerberg to Larry Ellison — is the host.

The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.

Dé talkshow over creativity, marketing & digital: een studio- en op locatieprogramma, waarin we met tafelgasten ingaan op actuele trends en uitdagingen binnen de business, marktontwikkelingen en -cijfers duiden tot de laatste nieuwsfeitjes bespreken. Presentatie Ronald ter Voert, sidekick Bert Hagendoorn.

A continuation of thought provoking discussions between three best friends. Presenting the world as perceived by them, for all to explore.

In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Exploring the intersection of technology and human behavior. Starting with a central question, we'll explore how innovative tech solves critical business problems by leveraging and enhancing user behavior. Tune in to uncover the future of human-centered design and intelligent solutions, one episode at a time.

Each episode delivers one powerful idea, quote, or mental model explained simply—then challenges the listener to apply it that day.

The AI Edge podcast is where AI pop culture meets marketing and technology. Hosted by trusted educators in the space: Shiv Gupta, founder of U of Digital, and Myles Younger, ad tech veteran, the show breaks down what’s actually happening in AI and what it means for marketers, agencies, and leaders focused on tech.Each week, Shiv and Myles cover the latest AI news, and dive deep with a guest into topics like the future of work with AI or how marketers should think about building their AI tech stack. If you want someone to cut through the noise, decode what’s really happening, and help you ...

Hej og velkommen til Digital Business Talks.En podcast hvor, Signe, en klassisk marketing- og ecommercegeneralist, sætter sit skarpe netværk af specialister og eksperter stævne til en snak om alt det, hun ikke ved nok om, men er nødt til at forstå. Det handler om discipliner, best practices og trend i ecommerce og marketing. Målet er, at klæde dig på til at træffe de rette beslutninger i dagligdagen og have det sjovt. Tak fordi du lytter med.Med vært Signe Juul Madsen, Head of Marketing & Communication hos No Zebra.

Welcome to MarTech Mastery, your ultimate podcast for exploring the dynamic world of marketing technology. Join us as we dive deep into the latest tools, platforms, and strategies that are revolutionizing the way businesses approach data-driven marketing, personalization, and digital advertising. In each episode, we cover essential topics that empower marketers to leverage technology effectively. Discover how cutting-edge tools are enabling businesses to analyze data, optimize campaigns, and enhance customer experiences. We’ll explore the importance of personalization in today’s market ...

Welcome to Unapologetically B2B, brought to you by Bright. Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of. For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss...

Exklusive Podcast-Reihe von Wagner T.D.F. - Ihrem Spezialisten für Telekommunikation, IT und Digitalisierung! Mit spannenden Einblicken, aktuellen Themen und echten Mehrwerten - persönlich, nah und informativ.